Wine South Tasmania vision and mission
Vision, mission and objectives
Wine South Tasmania is a community-focused, not-for-profit organisation run entirely by enthusiastic volunteers from the Southern Tasmanian wine region.
Vision
Our vision
To be a leading advocate and unifying voice for the Southern Tasmanian wine region, championing its growth, visibility and vitality through collaborative events such as Spring in the Vines and the Southern Open Vineyards Weekend. We aim to support a thriving, inclusive wine community and enhance Tasmania's reputation as a premier cool-climate wine destination.
Mission
Our mission
Wine South Tasmania is a not-for-profit volunteer committee dedicated to fostering connection, collaboration and celebration within the Southern Tasmanian wine industry. Through the coordination of events and shared initiatives, we bring together vineyards, winemakers, négociants and wine lovers to showcase the diversity, quality and uniqueness of our region's wines.
Objectives
Our objectives
- To promote the premium wine quality of Southern Tasmania by celebrating vineyards, producers and winemakers of all scales, with a particular focus on seasonal releases and distinctive regional characteristics.
- To create inclusive events and opportunities that connect the wine industry with local communities, businesses and visitors from Tasmania, interstate and beyond.
- To champion awareness of what makes Southern Tasmanian wine and wine production unique, from terroir to technique.
- To support small, new and emerging producers by providing platforms to share their stories and showcase their wines.
- To enhance regional pride and economic outcomes through collaborative, volunteer-led events that celebrate the arrival of spring and the new vintage.
- To nurture relationships across the broader Tasmanian wine, food and creative industries, offering experiences that inspire the senses and deepen appreciation of place.